Secret to Enormous Client Leads
Web designers face unique set of challenges to generate client leads. Since most of us are freelancers, this means that we need to have trust base with our clients. This is not easy, as we need to find The Client, Build Trust and Keep this client.
We have put together some ideas to help you find the right client and keep. There’s something for everyone to try and I guarantee there will be a return.
Here they are, your 101 hotkeys to Find, Build and Keep:
1) Start and Write Your Own Blog
First comes first………PORTFOLIO. You need to build yourself a very convincing portfolio website to be a showcase for your best only best piece of work. A blog is one of the most effective forms of self promotion. If you write an effective blog, you can get thousands to your blog.
2) Make Yourself seen
1. Search-optimize your website to get quality Traffic
2. Use some Freelance Websites to get work, many of them is very usefull.
3. Submit your articles, tips and tutorials to sites like Digg, del.icio.us, Dzone, etc…
3) Publicize your blog
You’ll want to make sure you’re “pinging” the major weblog tracking sites. Most of the blogging services handle this automatically, as do the offline blogging clients.
4) Spread The Word
1. Ask your family and friends to spread the word about your services
2. Ask your old satisfied clients for referrals
3. Start a Newsletter
4. Use your email signature for every outgoing email
5. Go to events in your client’s industry
6. Always have your card ready
7. Socialize
8. Participate in online blogs and forum, and always add a link to your site
5) Promote Your Services
1. Get car signage
2. Advertise in a niche magazine
3. List your service in yellow pages and Craiglist similar websites.
The previous hotkeys will make the client notice that you exist, now what?
6) Convince the client to use your services
1. Offer free stuff , like free consultation, free mockup design, free hosting plan if you are a reseller, etc…
2. Ask your satisfied client to provide feedback about the quality of your work and services.
3. Provide links to any freelance account that you might have with freelance websites to show your rating and client’s feedback.
4. Portfolio, this is where the client is sure about the quality of service he will take when he have you.
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